The most jaw-dropping trend in advertising over the last two years has been the development of 3D projection mapping. The technique allows advertisers to use the facade of a building as a screen onto ...
Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...
Sony’s promoting its PlayStation Video Store with a simulated holodeck; amazing, imaginative videos combining head tracking, 3D projection mapping, live actors and steadicam technique for an augmented ...