When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...

In 25 years of experience as a senior executive, I've seen many leaders struggle to develop an effective and comprehensive strategy. Whether it’s because of short-term pressures, fear of risk, denial ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. The ...