A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the development of automation technology is redefining usability testing. The global AI-enabled testing market ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...