Merry NBA Christmas to all who celebrate, with a whole bunch of games in 2025 to enjoy on Thursday, Dec. 25. We've got some incredible matchups -- we ranked them for you, so you know which games to skip and which ones to watch -- all day and night.

The Jan. 12, 2026, SBJ Media newsletter looks at NBA viewership under its new media deals, what Brooks Koepka's PGA Tour may do for TV numbers and this week's Audience Analysis and What I'm Watching features from SBJ's Austin Karp.

Amazon Prime's studio show, featuring ex-players including Dirk Nowitzki and Blake Griffin, has been an early-season highlight. Kirby Lee / Imagn Images Christmas Day! Many fans around the sports world consider this to be the first day of the NBA calendar.

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of agreements with ESPN, NBC, and Prime Video, viewership for ...