Choosing the right cooler for your PC build starts with deciding what kind of cooler you want, and AIO (All-In-One) liquid coolers have a lot to offer. They usually offer some RGB, fewer obstructions ...
Noctua NH-D15 G2 is top in class but also top priced by a lot. Makes me appreciate just how good (the best of) the affordability competitors have gotten. IMHO: Noctua’s fans are superior to everything ...
(And those "water coolers" that sit right on top of the CPU are just stupid gimmicks.) But if it's a large radiator and fan setup, then it can of course cool much better than an air cooler of limited ...