PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

NEW YORK, June 22 (UPI) -- An endurance runner covered a distance greater than five marathons over 24 hours to help kick off the introduction of a new sports drink. The launch of Cadbury Schweppes ...

If you think your workouts are tough, you should try Patience Cogar’s. Come Saturdays, you can find this pilates instructor from New Orleans in full triathlon-training mode: cycling, running and ...

The Matawan company will retain the rights to sell its Accelerade and Endurox R4 drinks in powder and gel forms.PacificHealth Laboratories (Nasdaq OTC: PHLI), a nutrition technology company in Matawan ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...

Saddleback has become official UK distributor for Accelerade Sports Drinks. Accelerade – manufactured by Pacific Health Labs – was first introduced to UK retail last year in selected bike shops, but ...

Consistent energy delivery, if you’re not put off by the vivid colour When you open the tub of Pacific Health's Accelerade, the first thing that you notice about this is the powder’s strong smell, ...

FIRST, LET'S GET THE TRUTH-IN-ADVERTISING admission out of the way: I've been paid to run for Gatorade. This could cost me my amateur status, but I've been trying to lose it for 40 years anyway, so ...