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The agents are back. Not the secret service, but the AI agents, though they seem to have frighteningly much in common.

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. With heightened pressure on short-term performance, B2B marketing is at ...

When a new client engages with an agency, making sure that everyone is on the same page regarding the client’s unique strategic goals is the first order of business. Agency account teams can’t devise ...