“Are we listening, or waiting to speak?” That’s a question posed in the research report “Optimize Content Marketing Performance Through Active Audience Listening” by Robert Rose for the Content ...

Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience ...

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

People don’t like to be passive. They don’t like to sit still and do nothing. They’d even rather shock themselves repeatedly than just sit and think, according to a study recently published in Science ...