Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital content deals of 2025.

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing video-consumption desires of global audiences, the race to monetize content ...

Ad tech loves shipping new products, versions, features, roadmaps, acronyms… all meant to fix targeting, measurement, ...

Google has an illegal monopoly in online advertising, U.S. District Judge Leonie Brinkema said today. Google is guilty of "willfully acquiring and maintaining monopoly power" in the publisher ad ...

The streaming sector is regaining momentum after a post-pandemic lull. Roku just made a new deal with Amazon and is making progress toward profitability. The Trade Desk is seeing solid growth, but is ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market. Traditional linear broadcast is becoming more ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.

Archimed retains a 28.6% stake in Ad-Tech under the JV with Nihon Kohden Archimed acquired Ad-Tech in 2020 Nihon is a developer and distributor of medical electronic equipment Archimed has sold a 71.4 ...

Today, Google faces off against the US Department of Justice in an antitrust case that will focus on the tech giant’s ad tech and its potential monopolization of the industry. Google has had more than ...

Nihon Kohden, a global leader in medical device innovation for high-precision patient monitoring and diagnostics, has announced via press release the acquisition of a 71.4% stake in NeuroAdvanced Corp ...