Ahold Delhaize USA has officially launched Edge, a proprietary retail media platform designed specifically for the ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

ElementalTV launches an artificial intelligence-powered platform to target ads on connected TV apps. Ads: ElementalTV was at the Consumer Electronics Showcase in September. ElementalTV, a ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...