Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement ...

Nothing makes us more suspicious of our phones than talking about a product and immediately seeing an ad for it. There are a few reasons why this happens.

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Google and Meta made a secret deal to target advertisements for Instagram to teenagers on YouTube, skirting the search company’s own rules for how minors are treated online. According to documents ...