Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different ...

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its inaugural State of Ad Creatives in App Marketing report, the ...

From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results. While Google’s responsive search ads (RSAs) have come a long way ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...