This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Having trouble with traffics for your website? Worry no more as Google AdWords is making your challenges your advantage. Google AdWords is a Certified branch of Google that allows entrepreneurs and ...

In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

Simply developing a great mobile app for your customers is not enough to guarantee downloads or maintain user engagement. Beyond that initial app development project, you need to think considerably ...

Google has added more detailed reporting on flexible bid strategies. This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid ...

Do you ever set the max cost per click (CPC) for keywords only to sit back and wonder whether or not that’s how much you should bid? In this post, I’m going to discuss three advanced AdWords features ...

SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising ...

Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the naming changes: Flexible ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...