A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

Patrick Mahomes and Adidas have inked a 10-year deal with Texas Tech University to become the university's new apparel, footwear and uniform apparel provider. Courtesy of Texas Tech Universit The ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

Adidas is doubling down on efforts to reduce waste in its shoe-making business with the development of what it claims is the first-ever performance footwear “that’s made to be remade.” In regular ...

A significant NIL opportunity has opened for Georgia Tech athletes. On Wednesday, Adidas announced that it will offer NIL deals to all athletes at the 109 Division I colleges contracted with the ...

Yes, Georgia Tech coaches and athletes are excited to be wearing Adidas gear, a partnership that officially goes into effect Sunday. However, for the athletic department, the excitement isn’t due only ...