MonetizeMore, a global ad-monetization partner for web publishers and app developers that landed a spot on The Globe and Mail's list of Canada's top-growing companies, has acquired Advanced Ads, an ad ...

Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

Jon Lafayette: You talked about the way that you may have to change the way you approach planning. Does that entail starting with traditional media and filling it with streaming? Or are you starting ...

TV advertising has done a 180 over the past few years, from age-and-gender-based targeting to advanced audience-based buying. Audience targeting is perhaps the most significant change in TV ad buying ...

In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...