As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but ...

Field is clear about what is to blame. Step forward the effectiveness serial killer: short-termism. There are more short-term campaigns and even longer-term ones are being judged on short-term results ...

Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl ...

The advertising industry is at an inflection point. After years of chasing every trend, reacting to every moment, and optimising for immediate visibility, brands are confronting an uncomfortable truth ...

Arming yourself with the knowledge to collaborate effectively with creative professionals ensures your marketing efforts will stand out and yield tangible results. By integrating strategic creativity, ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

Forget the old limits of time and budget. See how 5 top agencies are using Google AI to turn impossible briefs into reality, from resurrecting brands to building entire worlds from data. This isn't a ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

"BBDO has, globally, carried a lot of weight in this industry," says Nancy Reyes, the agency's new global president and CEO. And she's right. For decades, the name BBDO has been synonymous with ...

The advertising business has never been known for its serenity. Faces in the front offices change with nervous rapidity. But now not even a white tornado could add much pace to the turnovers within ...

As MD of BBH India and President (North & East) for Saatchi & Saatchi and Propagate, Himanshu Saxena is betting on ...