The promotion positions Yaccarino, who created a single ad-buying system across TV and digital, to unite more parts of NBCU's ad business.

AT&T said Friday it would launch an advertising and analytics unit led by a senior Madison Avenue media-buying executive – the latest hint of the plans the telecommunications giant has for its pending ...

Microsoft Advertising plans to launch a multimedia ad unit, where marketers can either customize the advertisement or have it automatically created for them. The multimedia ad unit is not a text ad ...

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Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...

Historically, Amazon has leaned heavily on its cloud computing unit AWS to generate substantial operating profits to offset sizable operating losses elsewhere. In recent years, Amazon's digital ...

McLEAN, VA (July 15, 2015) – Gannett Co., Inc. (NYSE: GCI) today launched the all-new mobile iteration of its groundbreaking advertising product Gravity, with the high-impact ad unit now available in ...

In a move that will bolster Roku‘s advertising capabilities, the streaming company has acquired Nielsen‘s Advanced Video Advertising unit. Terms for the deal were not disclosed. A person familiar with ...

Following its marketplace monitoring of children’s advertising, BBB National Programs’ Children’s Advertising Review Unit (CARU) recommended that MrBeastYouTube, LLC, and its affiliate Feastables, ...

Microsoft Advertising plans to launch a multimedia ad unit, where marketers can either customize the advertisement or have it automatically created for them. The multimedia ad unit is not a text ad ...