Add Yahoo as a preferred source to see more of our stories on Google. Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all ...

Add Yahoo as a preferred source to see more of our stories on Google. The Sephora kids have arrived. Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave ...

When Melissa Fuentes imagined the Christmas gifts she'd buy for her 9-year-old Tatiana, she figured she'd want Barbies, Bratz dolls or a scooter – the kinds of things she found under her tree growing ...

When I was 11, my Christmas list was as simple as the latest Barbie doll or a Razor Scooter. Fast forward to today, and it seems like the wish lists of tweens are more likely to feature Drunk Elephant ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Alpha-H Total Eclipse Priming Mineral SPF 40 is described ...

Parents of young girls should be careful not to give them a lifetime of insecurity and skincare issues this holiday season — even if it’s on their darling daughters’ wishlists. Gen Alpha — defined as ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Generation Alpha kids, or those born in 2010 or later, have become fascinated with skin care and are expected to drive beauty sales this holiday. Dermatologists say the trend is perfectly safe – as ...