Software company Sellics released data yesterday showing Amazon AMZN ads cost 68% less than Google GOOG ads and 44% less than Facebook ads, when comparing average cost-per-click on those platforms. In ...
Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with ...
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