Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ It says it’s because they’re now available beyond just search results Apple might also be looking to extend its ads into other services Apple has rebranded ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Apple Maps and Google Maps are two of the most popular navigation apps in the world, and a key difference between them is their approach to advertising. While Google displays sponsored content and ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.