Why Apple is Quietly Winning the AI Race & How Microsoft Got it Wrong

By moving model runs to iPhones and Macs, Apple cuts reliance on data centers and lowers energy use, so you get quicker, ...

iOS 27 to focus on AI more than anything else: 8 new upcoming features

Apple is finally ready to roll out the AI features it has been teasing for the past two years. The next-generation iOS 27 is ...

Apple Intelligence will see sweeping changes as Craig Federighi takes control

Apple software chief Craig Federighi has taken control of Apple's AI teams, and the move to using Google's Gemini tech is a ...
Seeking Alpha

Apple, supply chain in focus as KeyBanc weighs in on Black Friday, November data

Apple (NASDAQ:AAPL) and some members of its supply chain were in focus on Friday as KeyBanc Capital Markets weighed in on several recent data points, including a "slightly positive" November iPhone ...
Forbes

Apple Q2 Earnings: Tariffs In Focus

SHANGHAI, CHINA - APRIL 19, 2025 - Consumer Experience of iPhone 16 Series Mobile phones in a store in Shanghai, China on April 19, 2025. (Photo credit should read CFOTO/Future Publishing via Getty ...
CNET

Apple's Focus on Hardware, Not Apple Intelligence, Was a Breath of Fresh Air

Abrar's interests include phones, streaming, autonomous vehicles, internet trends, entertainment, pop culture and digital accessibility. In addition to her current role, she's worked for CNET's video, ...
Ars Technica

Apple should focus on making its HW as first rate in performance for AI and they will sell. VS focusing on Siri etc..

Hi, EStromqist, welcome to the Ach! If you have an interest in chip-level discussion surrounding Apple Silicon, you may also want to check out the long-running ARMageddon thread here in the Ach as ...
Well+Good

Apple’s Latest Update Helps You Avoid That Guilty Feeling When You Ignore Text Messages—And 3 More Ways It’ll Boost Your Well-Being

The Apple iOS 15 prioritizes user well-being by expanding focus, in part with a feature that handles text messages you've been ignoring. On Monday, Apple announced the latest version of its operating ...
Hosted on MSN

Apple Just Quietly Dropped a Music Feature That Could Change How You Sleep, Focus, and Relax Forever

Apple has quietly dropped a new feature in Apple Music that’s less about streaming and more about tuning your brain. It’s called Sound Therapy, and it might be one of the most underrated updates Apple ...