It will be no surprise if you are not aware of the term “B2B” or “B2B models”. Though these are widely used models, the term may still sound new or lesser heard. B2B simply means “Business to Business ...
Dublin, Feb. 25, 2022 (GLOBE NEWSWIRE) -- The "Trend Opportunity Profile: B2B Sharing Economy" report has been added to ResearchAndMarkets.com's offering. Businesses have already realized that sharing ...
Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...
When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...
Changes are afoot in the business-to-business (B2B) landscape – and as we’ve heard recently from leaders in the space, many of them think it’s time for B2B’s golden age as work becomes more creative ...
Ebbon Automotive's B2B vehicle handover platform and Ebbon Group subsidiary MoDel achieved “record-breaking” results for the second consecutive year in 2024. The platform, used in the fleet industry ...
For anyone working in B2B sales and marketing for the last 18 months, it’s a statement of the obvious that buyer behaviour has significantly changed as a result of the pandemic. Here are just a few ...
In the vast $1.6 trillion information technology sector, if you’re shopping for new tech products, chances are you’ve come across TechTarget, the 20-year-old digital-media pioneer in lead-generation ...
Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...
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