As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...

Insights from the 2026 B2B Marketing Automation Benchmark Report Brisbane, Australia - March 8, 2026 / HRS Agency / The ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

While the economy is grappling with a tempered recovery, inside corporate Australia the mood is defensive.Cashflow, risk and resilience dominate boardroom agendas, and marketers are being squeezed ...

PARIS, March 3, 2026 /PRNewswire/ -- Expandi Limited today announced the acquisition of 100% of Kompass in a transformational ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...