Men are embracing beauty culture—many of them just refuse to call it that

Just weeks after the premiere of popular gay hockey romance series "Heated Rivalry," star Hudson Williams' extensive skincare ...
CNBC

Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...