Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain ...
At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...
Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...
The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...
Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...
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