Texas coach Steve Sarkisian dispelled "irresponsible reporting" of his roster nearing $40 million this season back in May ...

Indiana won the college football championship but Texas is worth more than any team in the country.

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

Where SEC schools rank The Southeastern Conference stayed true to its name after its founding in 1933, until conference realignment became prevalent in college athletics. The conference moved ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

One of the best wide receivers remaining in the college football transfer portal has reportedly narrowed his choices to two ...

While top college programs like Ohio State and Alabama are preparing for conference title games and a potential run to the College Football Playoff, programs must maintain an eye on recruiting. The ...