Google has finally revealed how it shares advertising revenue with AdSense customers who run Google ads on their own sites. AdSense customers are publishers who run "Ads by Google" ads on their pages ...

Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM declines of 50–70%, according to widespread forum complaints. Why we care. For ...

Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model. The announcement assures publishers that ...

Google has big AdSense news, which it says won't result in a change to how much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression and ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...

Google AdSense has announced two significant changes to its operations that will directly impact publishers. These modifications include an update to AdSense’s revenue-share structure and a shift in ...