Add Yahoo as a preferred source to see more of our stories on Google. The Problems With Blogger Outreach + The Shift to Influencer Marketing image Influencers There are numerous problems with blogger ...

Blogger outreach is an effective way to grow your business and brand visibility. It’s not smart to depend only on your social media followers to share your great content. To boost the reach of your ...

If you are a fan of word of mouth marketing and blogger outreach, but have always thought it was more of a B2C tactic or if you do blogger outreach for B2B and are ready to ramp up your strategy—yay ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. One of the common complaints ...

Is your blogger outreach getting no response? We look at the top reasons why bloggers and influencers may be ignoring your outreach emails. Picture the scene – you’ve been searching high and low for ...

To companies unfamiliar with the blogging landscape, bloggers may seem completely unreachable. There's no shortage of examples of companies and organizations that have made bad impressions on bloggers ...

Jeff Foster is co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses ...

For digital marketers, content marketing and link building are vital for each and every one of our campaigns. Some of the challenges we face during these campaigns are getting links to our content, ...

The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry ...

My friend Geoff Livingston wrote a piece recently about the term 'Content Marketing,' a term that makes me bristle, the moment I hear it. He does a good job talking about smart sales people who focus ...