BMW and Louis Vuitton’s 2014 collaboration is reportedly considered the most sought-after brand collaboration ever. Through its research, women’s online retailer Public Desire determined the top 10 ...

Brand collaborations from Spam and Danimals to Athletic Brewing Co. are tapping into wellness-driven values like mental health, family connection and better-for-you snacking to build emotional ...

With the proliferation of e-commerce platforms and the advancement of innovative technologies, counterfeiters are constantly evolving and redesigning their methods. Against this backdrop, it has never ...

What’s better than one fantastic brand coming out with a chic summer must-have? How about two creative forces joining forces for maximum style? From brands partnering together to influencers designing ...

Brand crossovers are getting more interesting, with more unexpected collaborations. Branding experts say the partnerships help brands break through noise and boost cultural relevance. Successful ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Apr 15, 2024, 05:25pm EDT Surfing legend Gerry Lopez partnered with ...

From a cognac bottle by rapper 50 Cent to supermarket brand Aldi's puffer jacket shaped like a giant baked potato, the latest instalment of our 2025 review explores collaborations from the last 12 ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

A look from Jason Wu’s Ready to Wear Spring/Summer 2026 collection. Photo by Victor VIRGILE/Gamma-Rapho via Getty Images The art world is experiencing a moment of reckoning, as traditional business ...