Between 2018 and 2022, Uniqlo has consistently claimed its spot among the top five retailers in the women’s clothing category in mainland China. According to Bloomberg, it stands out as the sole ...

In the last four years, consumer goods company Dabur India, established in 1884, has restructured, hired more professionals, brought in McKinsey and Accenture, and de-merged its pharma business.

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Businesses should be as invested in their brand health as all of ...

Brands invest a lot of money in ad campaigns. The US$650m spent on this year’s Super Bowl ads is a clear illustration of the value brands see in advertising. While businesses pour vast resources into ...