Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The world’s top 100 most valuable global brands lost 20% of ...

Interbrand has published its annual report on the “Best Global Brands” for 2023, ranking top global companies according to their brand value. The latest chart has an unchanged top five with Apple ...

One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

A strong brand can benefit companies in a variety of ways. Toyota is this year's highest-ranked automaker in terms of brand value. Tesla's brand value declined by 35% to less than $30 billion. But ...

– Shell: The most valuable and strongest oil & gas brand ranked – Aramco retains its position as the second most valuable brand in the oil & gas rankings – Shell, ExxonMobil, and PETRONAS lead in ...

Today's cricketing scenario has evolved into a commercial giant where Indian cricketers according to brand value in 2025 are not only sporting icons—goldmines of marketing. They are artists who test ...