What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

There are so many different ways that brands can partner with creators these days. Honestly, it sometimes seems like as much creativity and innovation goes into the structure of brand deals as the ...

United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.

Predis.ai is an AI-powered content generation and social media management suite that helps businesses create, edit, and publish ads creatives, videos, and social media content. By combining ...