Stop losing customers to a cheap brand feel. Haptic branding is the deal-breaker in your product design. Fix your tactile identity before you fail.

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

Once a memorable logo, always a memorable logo, right? That’s what designers who use words like “timeless” would like you to think. While logo design (and brand design as a whole) remain important ...

The Volkswagen brand will have a new design chief in the person of Andreas Mindt starting February 1, 2023. Mindt, who previously headed Bentley's styling department, will replace Jozef Kaban, who ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

In this connection, Dubai Institute of Design and Innovation (DIDI) signed a Memorandum of Understanding (MoU) with Brand ...

In the 1990s, competing Four Seasons- and Ritz-Carlton-branded residences kick-started the hotel-anchored trend in cities like Boston, Los Angeles and Miami. With their unexpected successes ...

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless ...

How many times have you walked past a storefront, perused a grocery store aisle, or scrolled through your Instagram feed and experienced a little “I want that!” ping to your brain after seeing a ...

TOKYO, Mar 20, 2025 - (JCN Newswire) - - Hitachi, Ltd. (TSE:6501, "Hitachi"), today unveiled a bold new brand design that reflects the company's transformationto what it calls "True One Hitachi", with ...

While U.S. offices continue to struggle to bring employees back to their desks, in-person retail is thriving. The International Council of Shopping Centers recently found that 79% of consumers prefer ...