Liverpool, N.Y. — If you were in a business that seemed to be in the crosshairs of a corporate titan like Nike, you might feel a little panicky. Of course, it would help to have over 90 years of ...

One of the world’s biggest companies is trying to shake up a business dominated for decades by a Central New York firm. Nike is rolling out an app, Nike Fit, that will allow customers shopping online ...

Nike Inc.’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost ...

On a quiet street in Syracuse, N.Y., a small factory makes an American classic: a flat metallic object that millions of people recognize by sight, but few know by name. It’s the Brannock Device, ...

Ever wondered what that foot-measuring gizmo in shoe stores is called? Invented by Charles F. Brannock and patented in 1926, the heel-cupping metal implement, used for generations to torture children ...

LIVERPOOL, N.Y.—Many have tried, but no one has ever come up with a more elegantly simple way to measure the human foot than Charles Brannock, inventor of that ubiquitous metal gadget found in shoe ...

The Brannock Device is that metal gizmo they use to measure your foot size at the shoe store. Manufactured for nearly a century now in Syracuse, N.Y., and named after its inventor, the late Charles ...

You know you want to see it in all its sexy robotic glory, so click through. P.S. What’s a Brannock device, you say? It’s that foot-measuring doohickey you didn’t realize had such a noble name. Yes, ...