The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Growing up, I remember one of the first LEGO sets I had was a castle set that had a white horse. I remember playing with this ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

Since then we've been treated to thousands of sets across licences and deals, including LEGO Star Wars, LEGO Mario, LEGO Formula 1, LEGO Disney and even the floral LEGO Botanicals range. This month, ...

The LEGO Group has announced two new LEGO Disney Winnie the Pooh sets with a 1,399-pieced brick-built Winnie the Pooh with ‘hunny’ pot, and Piglet’s Birthday Fun which includes a ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios ...

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Todd McFalrane’s toy company, McFarlane Toys, has announced new building block toy set based on ...