For some jurists, even paying attention to the font size of a legal document can make their life—and decision-making ...

It is basic, but critical, to persuade the court that the result you seek is the right result. The court has to feel good about ruling in favor of your client. As Judge Gurfein of the Second Circuit ...

Young Lawyer Seven Essential Tips for Effective Legal Brief Writing So you have your first brief-writing assignment, or maybe you are canvassing the Internet for some insight on legal writing after a ...

Does writing a better brief increase an advocate's odds of prevailing before the Supreme Court? A new empirical study suggests that the quality of the writing (as opposed to oral argument, the ...

Writing a brief is so central to the advertising process, you’d think even a marketer could do it. But apparently not. According to the Better Briefs Project, which commissioned a global industry ...

Behind every great campaign is a great brief; one that captures the spirit and sense of what the marketer wishes to achieve and communicates it across the implementation team. It may start life on the ...