Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” ...

As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. Ad sales teams are still adjusting to the technology and workflows of programmatic buying for TV – ...

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

SAN FRANCISCO--(BUSINESS WIRE)--Alumni Ventures, a leading venture capital firm, was looking to improve the performance and consistency of its lead generation program for acquiring new investors ...