Accenture is urging companies to swap out their customer experience (CX) focus with a much broader approach that it calls the business of experience (BX). The firm has noted that while CX has ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Around the world, a quiet revolution is reshaping the way people approach digital markets. Consumers are gravitating towards services that require little up-front commitment—of money, time or effort.

Customers being served at the till during Carrefour New store opening at new Business Bay Square Mall in Eastleigh ,Nairobi. [David Gichuru, Standard] Changing consumer behaviour has been linked to ...

Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...