Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
Turns out the giant Coca-Cola banners on the side of the Science Museum of Minnesota are a big no-no. The big banners, which went up just before the Republican National Convention, promote Coca-Cola’s ...
Traffic Lab is a Seattle Times project that digs into the region’s thorny transportation issues to explore the policies and politics that determine how we get around and how billions of dollars in ...
Change is bubbling up on International Drive. The Orlando Eye, the 400-foot observation wheel just north of the Orange County Convention Center, is now the Coca-Cola Orlando Eye, complete with new ...
When Coca-Cola launched a daring shift in its marketing last month, marketers buzzed. Was it smart to move to a “One Brand” strategy? Could marketing four of its brands—Diet Coke, Coca-Cola Life, Coca ...
Re: “WA state ferry fans see red over Coca-Cola banner ads on vessels” [Oct. 27, Traffic Lab]: We’ve known for years that drinking carbonated sugary drinks strongly contributes to obesity and Type 2 ...
A good way to make a lot of people mad is to cover even part of a Washington State Ferries vessel in a bright red Coca-Cola ad. So it has gone since the country’s largest ferry system signed off on a ...
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