Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola believes that World Cup marketing in the U.S. must reach beyond soccer’s existing fan base and help set the stage ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

Coca-Cola is in talks to sell Costa Coffee. Costa’s recent performance has added pressure on Coca-Cola to reassess the asset. The outcome could shape how the company approaches portfolio decisions ...

There aren't many companies that have the global reach that Coca-Cola does.

The decision by Coca-Cola Company to halt the sale of its Costa Coffee business has attracted significant attention across ...