Have you ever wondered where the unsold concert merch from decades worth of tours end up? For artists associated with Universal Music Group’s merchandise arm, Bravado, it often winds up in a massive ...

Billie Eilish knows what she was made for. The pop star has long had a reputation for her devotion to sustainability initiatives in the music industry, from paying for fans to use public ...

In 2024, the average merchandise campaign consists of 50 pieces of artwork that can easily be adapted for use on varied tour and direct-to-consumer items, says Matt Young, president of Bravado, ...

The much-anticipated Oasis reunion Live ’25 tour kicked off in Cardiff over the weekend. And as expected, scores of the 140,000 concert-goers across the two nights in the city’s Principality Stadium ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Shopping for concert merch and concert outfits can be quite a conundrum, especially if you're shopping ...

A night light for €40, a miniature golf club for the Christmas tree for €20, a desk clock - €70 and, of course, countless shirts and jumpers: Taylor Swift's online shop is full of such items, many of ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. The North American leg of LE SSERAFIM’s “EASY CRAZY HOT” World ...

There’s perhaps no better feeling than wearing concert merch as a subtle humble brag after attending a show, especially if it’s a big-ticket event like Beyoncé’s Renaissance World Tour. As expected, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can never go wrong with a crisp white T-shirt. But for times when you want a shirt that’s just as ...

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Travis Scott made history in Tokyo with his “Tokyo Takeover,” a city-wide cultural celebration spanning fashion, art, performance, and exclusive products. The event showcased Scott’s Cactus Jack ...