In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
As the U.S. sporting goods industry experiences marked growth since 2020, parents getting their children started in outdoor activities represents a huge part of the pie. Since 2020, the Covid-19 ...
Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...
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