Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Around the world, a quiet revolution is reshaping the way people approach digital markets. Consumers are gravitating towards services that require little up-front commitment—of money, time or effort.

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...