Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

The Cybersecurity and Infrastructure Security Agency on Tuesday published a second version of its Zero Trust Maturity Model, which updates implementation guidance for agencies across key pillars ...

Learn how marketing can support sales when it comes to enabling them to complete all stages of the sales cycle. The 2023 trend tracker has sales enablement top of the pile, an area that’s been growing ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

Companies are moving their on-premise software applications to the cloud and embracing the software as a service (SaaS) licensing and delivery model, hoping to reap its numerous benefits, which ...