Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy ...

When it comes to content, you may think that you already know it all. While there are countless tutorials and how-to tips out there, I’m here to tell you that there’s always more to learn. Marketers ...

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Listen up, because I've got a story to share. After I ...

If you are looking for AI tools that can help you write content, and copywriting uses, you can use any of the following tools to generate human-like content. Just for your information, all content on ...

Understanding and using the right tone in writing isn’t just for English majors and aspiring novelists—it’s a career-enhancing skill. Mastering this skill can make the difference between earning ...

Mark Sidebottom, assistant professor of mechanical and manufacturing engineering, thinks technical writing is critical for engineers to do effectively. “It's something that I've used a lot in my ...