Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...