The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar-flavored ...
Cracker Barrel has been synonymous with quality cheddar for decades. The brand isn't associated with the restaurant, but ...
Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...