How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

At the very top of UAB websites, you'll see a full-width green bar with the UAB logo. This bar is standardized for any website hosted by UAB, whether on Joomla or WordPress. All UAB sites should ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

There are times when logos need to appear alongside one or more other logos. This is referred to as co-branding. It is vital that logos compare positively with other brands while also get the ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...