Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

Note: In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—Steve McNamara shares his experiences at some of the world's leading ad agencies. Want to make your ads ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Advertising is hard. Launching a successful campaign in market requires a near-perfect confluence of brand strategy, media planning, and creative execution. Advertising can be thought of as a series ...

NEW YORK, Oct. 2, 2019 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced ...