NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

A policy framework is in the works by the Creative Arts Agency to establish a creative arts curriculum for Ghana’s education sector. Chief Executive of the agency, Gyankroma Akufo-Addo told JoyNews ...

Deputy Minister of Tourism, Arts and Culture of Malaysia, Khairul Firdaus Akbar Khan delivers a speech at the Opening ASEAN-UK Symposium On The Development Of ASEAN Creative Economy Sustainability ...

This is not advice on writing a LinkedIn profile or choosing a platform for your portfolio. With nearly 30 years across marketing in creative and strategy roles, what I can share is the strategic ...

UK – Marketing agency MacMartin, based in Derby, has been awarded UK government funding for a research project focused on behaviour change campaigns. Through the grant funding, from Innovate UK’s ...

KUALA LUMPUR, Feb 20 (Bernama) -- The ASEAN-UK Symposium on the Development of ASEAN Creative Economy Sustainability Framework served as a key platform for advancing the region's cultural and creative ...